Copyright Law Should Encourage Creativity And Innovation...

Introduction Longer copyright terms can prove beneficial for large mass media companies as evidenced by The Walt Disney Company’s lobbying for the Copyright Term Extension Act. This act, often dubbed the Mickey Mouse Protection Act, extended copyright protection for an additional twenty years in 1998. Consequently, Mickey Mouse is now set to enter the public domain on January 1, 2024. Disney will once again have the opportunity to lobby for extension and evade Mickey’s copyright expiration, thus preventing its most iconic character from entering the public domain. This holds pressing significance because lobbying for further extension legislation would likely occur within the next few years. The duration of copyright determines the length of protection. Limitations on this length exist to ensure works enter the public domain. Therefore, the length of protection is one of the most relevant and debated issues regarding copyright law. The proponents and opponents of c opyright term extension make compelling arguments, but both sides agree that copyright law should encourage creativity and innovation. If Disney is successful in once again lobbying for an extension of duration, a substantial number of works will fail to enter the public domain in a timely manner. This will, consequently, lead to a stifling of creativity and a suppression of innovation that could be detrimental to progress in the realms of science and the useful arts. Argument As stated, the proponents andShow MoreRelatedShould Media Law Protect Intellectual Property?1059 Words   |  5 PagesQ1: Should media law protect intellectual property? Why or why not? If media law should protect IP, how long should the protection be in force? Is it ethical to own ideas? Media Law covers media rights and is basically based on court decisions. The three general areas covered are print media, telecommunications and digital communications. Intellectual Property is defined as creations of the mind such as inventions like literary, artistic works, designs, symbols, names and images used in commerceRead MoreWhy Google s Digital Library Project Is A Violation Of International Copyright Law1129 Words   |  5 Pagesinternational copyright law and discuss the practical implications for legislature and some directions for the future research associated with digital library. However, the use of the books which are under the protection of copyright in this project create the conflicts between Google and the Author’s Guild Publishers (Prasad and Agarwala, 2008:253). Copyright law is a significant element to encourage the innovation and creativity, and it is also a main way to protect the economic right of copyright holdersRead MoreQuestions On Intellectual Property Rights1475 Words   |  6 PagesDebate Paper: Intellectual Property Rights The world that exists today was built on two things: innovation and the pursuit of one’s self interest. Our founding founders believed intellectual property to be a way to encourage innovation. Intellectual property (IP) is what ties these two building blocks together. IP is a property right that is granted by some form of government. The government strictly enforces individual property rights, which some believe tends to attract more investment, grows fasterRead MoreFan Art : Art Or Not?1535 Words   |  7 Pagesoriginal work of the artists there are several laws. One of such laws is called the Intellectual Property Law. Intellectual property includes the intangible assets like music, literature, visual art. This intellectual property law includes, copyright, patent, trademark, etc. But there are no laws as such to protect imagination. Though there are a few organizations today that protect the fan arts. We can’t take creativity away from the fans. We should, at the l east, accept their art as legitimate.Read MoreQuestions On Law And Property Law955 Words   |  4 Pages Running Head: Unit 5: Property Law, Property Law Student’s name: Unknown University of the People Patent of develop modified organisms Question: Scientists have isolated genes that cause particular diseases and modified genes that alter organisms for particular reasons (for example, to help beneficial plants and animals to survive under harsh conditions). Make an argument as to why businesses that develop modified organisms should be able to preserve their property rightsRead MoreThe Definition Of Uk Copyright Law1275 Words   |  6 PagesThe enduring fascination for people is that they want law to be flexible in the matter of copyright. This was clearly expressed by Ed Mayo, Chief Executive of Consumer Focus quoting UK copyright law is the oldest, but also the most out of date. Before addressing the question it’s important to look at the history and definition of UK Copyright law. It has grown from this beginning to form the main legal basis for the international publishing industry, which contributes so much to literature, learningRead MoreThe Protection Of The Citizens Intellectual Property1500 Words   |  6 Pagespieces of legislation in our nation’s history: copyright law. Copyright law guarantees that the rights to somebody’s works are held by the creator. This means that works that fall under copyright cannot be used, sold, or reproduced without the creator’s consent. This gives creators the security that their assets will not be stolen, and thus, creates and environment that encourages new innovation, and fosters artistic expression. However, copyright law today is deeply flawed, often achieving the oppositeRead MoreRIP A Remix Manifesto2036 Words   |  8 PagesRIP: A Remix Manifesto offers a convincing case for copyright reform raising the issues about the viscous control on the ownership of intellectual property against the free access to share ideas. Gaylor (2008) is passionate about the ridiculous copyright laws and their ongoing restrictive modifications in the USA that are demolishing the creativity of new ideas and innovations that these copyright laws were originally meant to protect. Gaylor (2008) uses his favourite artist ‘Girl Talk’ who samplesRead MoreArticle Review : Copy Right Laws1351 Words   |  6 PagesIntroduction Copy right laws I can say is one of the most important aspects of every conceived idea any one brings up. We can say a copy right is a legal right created by the law of a country that grants the creator of an original work exclusive rights for its use and distribution. This is usually only for a limited time. The exclusive rights are not absolute but limited by limitations and exceptions to copyright law, including fair use. (Google, n.d).Theses laws are very important because they helpRead MoreFile Sharing And Its Effect On The Music Industry1433 Words   |  6 Pagesworld is hit by a new innovation very often. File-sharing relies on computers forming networks to transfer data from one system to another system on the network (Oberholzer†Gee Strumpf, 2010). It allows the users to search and download the content made available by each user connected to the network (Oberholzer-Gee Strumpf, 2010). File-sharing of unauthorized music began causing economic damage to the music in dustry. Technological advancements have weakened copyright laws by making file-sharing

Human Failings in The Crucible by Arthur Miller Essay

Arthur Miller writes about the tragic results of human failings in his play, The Crucible. He presents characters from the past and infuses them with renewed vitality and color. Miller demonstrates the horrifying results of succumbing to personal motives and flaws as he writes the painful story of the Salem witch trials. Not only do the trials stem from human failings but also from neglect of moral and religious considerations of that time. Characters begin to overlook Puritan values of thrift and hope for salvation. Focusing on the flawed characters, they begin to exhibit land lust, envy of the miserable and self-preservation. Thomas Putnam establishes conflict by vying for land with other characters. From the outset, he is bitter and†¦show more content†¦She screams and writhes as, quot;Stuck two inches in the flesh of her belly, [Parris] draw a needle out.quot; (Miller, ) Envy even pushes Abigail to inflict pain on herself. To frame Elizabeth, she resorts to extreme and desperate means of proof. She casts away all shreds of morality, religion, and common sense to pursue her treasure. Anne Putnam exposes similar motives for accusing Rebecca Nurse. Francis Nurse quotes the arrest warrant for his wife, quot;For the marvelous and supernatural murder of Goody Putnams babies.quot; (Miller, ) Goody Putnam envies the Nurses because they already have a large clan of offspring while they are left with one weak child. Envy and jealousy play a key role in Goody Putnams decision to blame Rebecca. To obtain vengeance, they accuse Rebecca in hopes to solve their own misfortune. The Putnams envy her success and instead of celebrating their happiness and cherishing their only child, they choose the immoral action and strike back at their scapegoat, Rebecca. Abigail plays a cruel trick on Proctor to try to resolve her envy, and the Putnams condemn Rebecca Nurse to death for some false hope in their lives. Envy encourages ordinary people to feel disappointed, but it encourages the ones without strong ethics to strike back and take revenge. In The Crucible, this revenge takes the form of unreasonable trials of innocent people.Show MoreRelatedThe Crucible by Arthur Miller1085 Words   |  5 Pagesthe society. Arthur Miller in ‘The Crucible,’ deals with the internal/external conflicts of protagonist John Proctor, during the witch trials of Salem; showing the effects of â€Å"an individual opposed to the will of the majority.† Through the mass hysteria caused by Abigail, corruption of justice and weakness of man; we see clearly the effects of fear and how Miller’s work translates into his own situation, during the introduction of McCarthyism. The most dominant outward human conflict betweenRead MoreEssay about Human Flaws in Arthur Millers The Crucible923 Words   |  4 PagesHuman Flaws in Arthur Millers The Crucible Many of the characters in Arthur Millers The Crucible have specific human flaws that cause the tragedy of the Salem Witch Trials. The Salem villagers exhibit failings, including greed, vengeance, and fear, which eventually lead to the downfall of their town. Many villagers, especially Abigail Williams, take advantage of the opportunity to seek vengeance on others through the trials. Greed for power and land often holds precedence when the hysteriaRead MoreAnalysis Of The Crucible 1364 Words   |  6 Pages Themes A theme in The Crucible is that a society ruled by theocracy and status based on religion is bound to fall apart. Salem s strict adherence to the Christian shurch is evident in everything the citizens do. They use measures of a person s knowledge and adherence to the religion as a means of judging their character and also their status in society. They believe God [was] provoked so grandly by such a petty cause (121), which is why the jails are packed (121). If the citizen didRead MoreThe Crucible By Arthur Miller1639 Words   |  7 Pageslife. In his play The Crucible, Arthur Miller demonstrates the moral and societal differences between and consequences of different types of lies: A liar’s virtue is determined primarily by intention, and while some forms of dishonesty are more acceptable than others, truth under all circumstances is vital to true morality. Miller’s stance is a rational and realistic one and can be seen not only in his play, but also in media and polit ics. The time period in which The Crucible is set, during the timeRead MoreTragic Hero1598 Words   |  7 Pagesof the hero. This new tragic hero of Modernism is the anti-hero. Examples †¢ Anakin Skywalker (Darth Vader) of the Star Wars series †¢ Cloud Strife from Final Fantasy VII †¢ Creon from Antigone by Sophocles †¢ Eddie, from Arthur Miller s A View from the Bridge †¢ Ethan Frome from Edith Wharton s Ethan Frome †¢ Hamlet from Shakespeare s Hamlet †¢ Jack Bauer from the television series 24 †¢ James Gatz (Jay Gatsby) from The Great Gatsby by F. Scott Fitzgerald Read MoreThe Crucible By Arthur Miller1310 Words   |  6 PagesIn The Crucible by Arthur Miller, the belief of witchcraft held poisonous consequences as accusations increase to devour the entire village. Since the Salem witch trials started, they heavily influenced the people and town of Salem. People of Salem were accused of being a witch on poor evidence. Such accusations of being a witch sacrificed many human lives. Even though the people of Salem realized that they were murdering the innocent, it does not make up for their deaths. The Puritan community ofRead MoreThe Crucible By Arthur Miller Essay1312 Words   |  6 PagesIn The Crucible by Arthur Miller, the belief of witchcraft held poisonous consequences as accusations increase to devour the entire village. Since the Salem witch trials started, they heavily influenced the people and town of Salem. People of Salem were accused of being a witch on poor evidence. Such accusations of being a witch sacrificed many human lives. Even though the people of Salem realized that they were murdering the innocent, it does not make up for their deaths. The Puritan community ofRead MoreDeath Of A Salesman By Arthur Miller1487 Words   |  6 Pages Arthur Miller is famous for many of his different play’s ranging from Death of a Salesman to The Crucible. His play’s all possess a certain type of character that relate not only to the common man but to those who are facing atrocities in society. The Crucible was a very impressive play that took place in Salem in early day America, mainly focusing on the witch trials and the early American thought. While it was heavily historically based, it was also based off of the times of currentRead More Tragic Hero in The Crucible Essay2240 Words   |  9 PagesTragic Hero in The Crucible What is a tragic hero? The most well known definition of a tragic hero comes from the great philosopher, Aristotle. When depicting a tragic hero, Aristotle states The change in the heros fortunes be not from misery to happiness, but on the contrary, from happiness to misery, and the cause of it must not lie in any wickedness but in some great error on his part.† In addition, he explains the four essential qualities that a tragic hero should possess, which areRead MoreSin : A Necessity Of Puritan Society1678 Words   |  7 PagesMistakes range from breaking the law, to failing a test, and even an accidental nuclear meltdown, but each mistake holds its own benefit to society, and the individual. In Puritan society, the mistakes of people are equivalent to sin. Puritans believe that sins have the potential to lead to the destruction of society. However, despite this belief, Puritan literature seems to suggest that sin serves a crucial function in society. Through the works of Arthur Miller, Nathaniel Hawthorne, and John Winthrop

Usc Sosw 503 Assignment 1 Systems and Ecological Theory Free Essays

SOWK 503 – Fall 2012 Assignment #1: Article Critique 9/26/12 Julie Emmer LCSW CAP Abstract The purpose of this paper is to critically critique and evaluate the study: Parenting a Child With a Disibility: The Role of Social Support for African American Parents, written by Jung – Hwa Ha, Jan S. Greenburg, Marsha Mallick Seltzer. This paper will critically apply the Ecological Perspective and Systems Theory, to the social concern as it addressed in this study. We will write a custom essay sample on Usc Sosw 503 Assignment 1 Systems and Ecological Theory or any similar topic only for you Order Now This paper will accomplish this critique by assessing the hypothesis, evaluating the method of study, and critically discussing the results of the study in question by using the key concepts of the fore mentioned theories. Upon the completion of this paper, the reader will have a full understanding of the study, and how it may relate to field of Social Work using a Systems Theory perspective. Critique of: Parenting a Child With a Disability: The Role of Social Support for African American Parents Key Concepts of study The study Parenting a Child With a Disability: The Role of Social Support for African American Parents, was conducted as an expansion of the findings of previous studies. There have been a many studies that have examined the racial impact of the parents of disabled children; however, few have examined the influences that may affect an African American family raising a disabled child. Therefore, the purpose of this study is to examine the following two areas of interest: (a) the impact of having a child with a disability on parents’ mental and physical health among urban-dwelling African Americans and (b) the extent to which positive and negative social interactions with family members other than the spouse moderate the impact of child’s disability on parental adaptation (Ha, Greenberg Mailick Seltzer, 2010). The authors’ motivation for this study is to provide empirical evidence to assist professionals in addressing possible needs when, supplying social services to this population or environment of lients. Important facts and concerns related to the social concern. The authors of this study referenced several previous studies that supported their theory of; family support from other than a spouse will attribute to wellbeing and equal homeostasis of the parent. Previous studies â€Å"suggest that extended families constitute a core social ne twork for African Americans and provide important financial and instrumental support (Ellison,1990). Furthermore, support from kin is related to happiness and life satisfaction among African Americans (Ellison, 1990). In addition, it is also suggested in this study that negative entropy (interactions) or lack of supra system (extended family) involvement may impact the parent in a negative manner. The reasoning of the focus on African American parents, is to assess the influence of having a disable child, and how it may affect the negative energy that is already experienced in the family system by oppression and discrimination. This study was conducted in urban areas in Milwaukee county Wisc. as a continuance of the Midlife in the United States Study (MIDUS; Brim, Ryff, Kessler, 2004). The African American Milwaukee sample provided a unique opportunity to address within-racial group differences in the impact of having a child with a disability. (Ha, Greenberg Mailick Seltzer, 2010). The sample group of the study was a group of 48 families with a disable child that is afflicted with one of the following disorders: autism, cerebral palsy, epilepsy, or intellectual disability, or was ever afflicted with a long-term serious mental health problem. The comparison group of 144 was families consisting of at least 1 child and no children in the family system have a disability. Theory Concepts The systems approach attempts to view the world in terms of irreducibly and integrated systems. It focuses attention on the whole, as well as on the complex interrelationships among its constituent parts. The systems theory sees all of the aspects of a person and their environment as an individual system and an interrelated system. A social system is a special order of systems†¦ composed of persons or groups of persons who interact and influence each other’s behavior. â€Å"Within this order can be included persons families, organizations, communities, societies, and cultures† (Robbins, Chatterjee Canda, 2011). The systems theory allows us to examine the focal system from a micro, meso, or macro perspective. Keeping all of the individual systems autonomous, while still being able to conceptualize the interrelatedness of the systems together. Similar to the systems theory, the ecological theory embraces many of the same concepts, but has narrowed the focus, so that it does not include such a broad view of the system. The Ecological theory is an adaptive, evolutionary view of human beings in constant exchange interchange with all elements of their environment (Germain Gitterman, 1980, p. 5). The idea that person and the environment are inseparable and must be considered jointly, is primary assumption of this theory. The person and his or her environment form a unitary system in which each is dependent on the other and directly shapes each other. Application of theory and key concepts The sample of population of this study was derived from a population in the urban areas of Milwaukee. Even though this study did not disclose evidence concerning the ecosystem and the environment of the subjects, it would be fair to assume that they are victims of coercive and exploitive power. The reasoning for this assumption is the geographical location of this study, is known for having a high number of production plants and heavy pollution. The coercive power that is being afflicted is quantified in the study, with the fact, that the subjects do not reside in close proximity to any social services. This study was conducted to measure the affect of raising a child with a disability this environment. Further focus was placed on the effects of synergy from a supra system (family) on the focal system (parents), and the possible negative health effects derived from the lack of synergy. The results of this study were divided into two sections. The first section was to assess the effects having a child with a disability (sub system) has on the focal system. The negative energy from a sub system with a disability did have a negative effect on the focal system’s physical health, and homeostasis. The negative impact on the homeostasis of the focal system was attributed to physical impairments of the subjects. However, this was seen only in the older population that was studied and may have been caused by the rise in physical activities that is needed to care for a child with special needs and aging. This aspect supports the concept of adaptation of the focal system to achieve the goodness of fit in their habitat. The lack of mental health disorders in the focal system, may also indicate that entropy from resources in the environment or supra system, may cause the same amount of mental distress in the focal group as a whole. The second purpose of this study was to examine the effect of transactions between the supra system and the focal system. Specifically how the focal system’s homeostasis is affected by the exchange of positive, and negative energy, or entropy. The results of this study partially supported the hypothesis that positive energy transactions between the focal, and supra system is a predictor of the homeostasis of the focal system. The positive and negative mental affect is less when a system has positive energy transactions with the supra system, and in turn, leads to a balanced homeostasis and goodness of fit. In turn, the systems with entropy or negative energy transactions from the supra system are more likely to have reduced coping measures, and a reduced goodness of fit. Emerging patterns. Examination of this study from a systems perspective did yield an emerging pattern. I was able to access the importance, and interrelatedness of a system. This study provided empirical evidence that systems are interconnected. The transaction of energy from a sub or a supra system will affect the homeostasis of the focal system. This effect may be positive or negative, but none the less, it will affect the focal system. This study also provided evidence that a system will adapt to its environment to achieve a goodness of fit and equal homeostasis. The systems theory was able to help me assess the interrelatedness of the study; however, it did also help me to recognize the limitations of study. One such limitation is narrow focus of the study. I believe for the study to be effective, the authors would have needed to address social concerns, coercive power, and exploitive power, which may be affecting the focal system as a whole. Compressive summery Upon completion of this study I did possess a new knowledge and enlightenment concerning the African American parents of disabled children. This study demonstrated the negative effect on homeostasis and physical health, that is derived from negative energy transactions with the supra and sub systems. However, I am still left with questions concerning the effectiveness of this study. This study was performed in a nondiverse community on a very small sample size. Therefore, I believe that further study is needed, with the focus group living in diverse communities and being subjected to different environmental influences. Furthermore, this target sample was limited to children with mental disabilities, and to effectively assess this subject, the sample must be expanded to include physical disabilities. This study was in an environment that may be oppressed and suffering from systematic discrimination. I was amazed to read that the persons with disabled children were not afflicted with more mental disorders than the persons without disabled children. This aspect raises concern about the environment of the sample group. This study stated that this population is isolated from resources, and has a high unemployment rate as well. All of these factors will affect the wellbeing and homeostasis of a person. Therefore, I believe that further exploration is needed to assess the community stressors and influence on the overall wellbeing and homeostasis of the community. These influences should not be explored only for this study, but to also access need, and provide resources for this population. Resources Ha, J. , Greenberg, J. S. , Mailick Seltzer, M. (2010). Parenting a child with a disability: The role of social support for african american parents. The Journal of Contemporary Social Services, 92(4), 405-411. Robbins, S. , Chatterjee, P. , Canda, E. (2011). Contempory human behaivior thoery. (3rd ed. , p. 38). Sadddle River, NJ: Allyn Bacon. Ellison, C. G. (1990). Family ties, Friendships, and Subjective Well-Being among Black Americans. Journal of Marriage and the Family, 52(2), 298–310. Germain,C. B. Gitterman, A. (1980) The Life Model of Social Work Practice. New York: Columbia University Press. Green, R. (1999) Ecological Perspective an eclectic theoretical framework for social work practice (2nd ed. , p. 259-308). New York: Aldine DeGruyyer How to cite Usc Sosw 503 Assignment 1 Systems and Ecological Theory, Essay examples

Applications Of Information In Technology - Myassignmenthelp.Com

Question: Discuss about the Applications Of Information In Technology. Answer: Introduction This report is about a creating a new e-commerce business which will be located in the Kingdom of Saudi Arabia. The new e-commerce business will be apparel business and name of the business will be ClickNWear.com. The online company is the platform for all the types of apparel purchases. It will provide good collection of high quality apparels at the affordable prices. There are some special products in ClickNWear.com and will not be accessible in any other online store. By the advanced marketing strategy, reasonable pricing policy and excellent customer service, the business will be most successful online business in future. Key objective of the business is to be largest supplier of the quality and fashionable apparels to the customers through online shopping (Oy, 2012). Products ClickNWear.com will provide quality apparel products to the customers at comparatively low prices. The business will offer exclusive range of apparel from the famous fashion stylists. Company will focus on the current fashion styles by focusing on the buying behavior of the consumers. It is observed that women are very aware for their fashion and clothing sense so key products of the business will be casual wear, business clothing, and formal wear. Moreover, online company will also provide some fixtures like scarves, caps and sunglasses etc. the pricing arrangements of the company will be affordable and it will keep reasonable prices on the famous products. Business statement The business statement of the company is to provide extensive range of fashion apparel to the consumers of the Saudi Arab based on the quality and style. Vision The vision of the company is to produce range of clothing products for all groups of customers i.e. men, women and kids. The range of fashion clothes will comprise all kinds of clothing products that will fulfill the demands and requirements of the customers. Objectives The main objective of the business is to distinguish itself from other online fashion companies. The primary aim of the business is to ensure the satisfaction and happiness of the customers with their purchasing. So, the products in all the shapes size will be provided to women. By the online medium, company will make the purchasing easy, efficient and affordable for the customers (Schnaars, 2010). E-commerce process ClickNWear.com is an online business that will provide quality clothing products to the customers. The key objective of e-commerce business is to provide the products to the customers so that they do not need to visit to the physical stores. There are some processes that will be adopted by the company while doing the business online. The e-commerce business process of ClickNWear.com is as follows: Receive the order- Customer will visit on the website and place the order. After receiving the order, the process will include confirming order, collecting payment, and post-process order. This will be the first step in the e-commerce process (Strauss Frost, 2014). Prepare package- After confirming the order, next step will be preparing the package. This process will include checking item in the stock, collecting item from the suppliers and packaging. Delivery- This is the third step in the e-commerce business process. Delivery team will send the package for delivery by the 3rd logistic suppliers. The payment will be received either by online mode or cash on delivery (Ho et al, 2011). After sales-support- the last step is providing customer support after the delivery of package. This process will include refund order, return item and warranty process. SWOT analysis Strength- Firstly, the strength of an e-commerce business is that it has capacity to address large base of customers for the clothing products. Second, the e-commerce will be operated and remain open all the time. Weakness- The weakness associated with the e-commerce business of clothing products is the intense dependence on technicality. Any kind of fault in server may prevent the access of the customers to the site. Along with this, dependence on irresponsible courier partner may also slow down the process of delivery that result the dissatisfaction of the customers. Opportunities- There is various opportunities associated with the new e-commerce business including an approach to an international platform of consumers. E-commerce business of clothing products can have various opportunities i.e. attracting advertisers, generating high returns on brands, approach to global platform of customers, generating high profits and creating organizational advertisements (Drummond, Ensor Ashford, 2012). Threats- The key e-commerce threats for clothing e-commerce business can be susceptibility to the online fraud. Protecting the information and account of buyer from hackers, and securing online transactions are the key challenges for ClickNWear.com to manage the e-commerce business. Building website Website provides easy and convenient way to the customers to shop the products without going to the stores. In the website, everyone can see online shopping portal and accessible products on it but user have to login by his or her username and password for purchasing or ordering the products. Unregistered people can also register by navigating to the registration page. Only admin of the website will have access to change the roles. Along with this, default developer can also be an admin. Once user will register the site then his or her default role will be User (Molenaar, 2012). Website format and design Sign up screen- The Sign up screen of the website will include the registration form and after filling this, the customer can browse in order to get details of the products. On this page, there will be a registration form by which customer will register on the site to become user. There will be the catalogue of products for the customers on the website. Homepage- Home screen of the website will include the products list and catalogue. The customers can browse the list of products that the website has on the homepage. Product Screen This page in the website will include the information about the products. The information will be related to company name, model number of the products prices, features, image and color of the products. This page will be some for both visitor as well as users. About us Screen This page will include all the information related to the company, website and owner. This page will be helpful for the customers and users to get relevant information about the owner of the business and products offered by the website. Users profile screen- Once user orders any item, they need to track their order. By this page, they will be able to check the ordered products and total price. Along with this, they will also be able to get the estimated delivery date of their products. E-commerce system functionality The website will have unique functionality in order to attract the customers. Some of the functions of website are discussed below: Product navigation Navigation system is the most significant element of the online store. By this intuitive navigation system, user will be able to browse among various categories and products quickly. The categories of the products will be found on the site and those will be systematized and give users the capability to quickly navigate between product categories (Vatrapu, 2014). Shopping cart The shopping cart will be on the screen in the counter process. The products in the users shopping cart will typically be showed in the matrix style. The objective is to show the items that the user will decide to buy. It will be highly functional feature that will provide a summary of things that the customers are buying (Xiaoming, 2010). System Design The design process includes changing the functional, informational, and system requirements recognized in the origination and implementation phases into combined design terms. The design phase will be used to script the programs in the improvement stage. The database designs will be created in various ways. By using top-down approach, designer will recognize and connect key program features and interfaces, and then enlarge the design outlines (Baig, Raza Farooq, 2011). One of the most used prototyping tool is contemporary design techniques that will build mock-up designs of the items i.e. database layouts, supplication screens and system architecture. End users, database managers, developers and system supervisors will evaluate and improve the prototyped designs in the iterative procedure until they chose a suitable design. Designers will cautiously document complete designs. The full certification will be helpful in improving the ability of the programmer to grow and change the programs after they placed in production. Along with this, documentation will be helpful for the management to ensure the final programs with the original goals and specifications. The company will create initial testing, implementation, conversion, and training plans during the design phase. For designing the website of ClickNWear.com: Database will be designed which can be utilized to manage all the necessities of the users, The key organization of the website will be planned, Main outline used for the website will be planned, Suitable software and hardware Software and functionality- For the website ClickNWear.com, there is the need of basic group of functionalities which will make the website different from the other websites. So, Customer Relationship management (CRM) software will be used to develop the website. The CRM solution will include some functionalities in the website development i.e. contact management, customer opportunity management, products management and order management. There are there key reasons of using Customer Relationship management (CRM) software in the website development. CRM enhance profitability, productivity and customer services of the online business. The CRM solution will be helpful for the online business by building and maintaining strong relationship with the customers (Onwutalobi, 2016). Hardware- In order to publish the website effectively, a cloud will be needed. While opting the cloud hosting, rent for the virtual server space will be given rather purchasing physical servers. The cloud server will allow computing resources to be dedicated for the website by providing temporarily access when required. Cloud servers will be beneficial for the business in terms of flexibility and scalability, cost-effectiveness and reliability (Sen, Bandyopadhyay, Hess, Jaisingh, 2008). Security issues In order to prevent from online threats, there are two types of securities in e-commerce for both customers and owners. One is physical security including tangible protection devices and other is logical security including protection of assets. Potential threat for website There can be some potential threat for the online clothing e-commerce website. E-commerce website includes internal networks that may interface with the World Wide Web. So, there will be some threats related to network and business process. Security issues Clothing e-commerce business may face issue related to security. There can be threat to the security of the network with the denial of service attack which can overwhelm the site. The security issues can be related to theft of customer personal financial information. Viruses Computer viruses and are the biggest threat for the e-commerce website. Viruses are external sources that can damage the files on the website. Virus can completely corrupt the computer system and interrupt the processes of website. This can also imitate the customers and permit wicked encryptions into the server operating in the website (Feigenbaum, Parkes Pennock, 2009). Fraud E-commerce website can be vulnerable to fraud from various internal and external sources. This can be included credit card fraud hackers, anything being arrived in the system by rogue employees etc. Recommendations In order to prevent from the threat of e-commerce website, it is important to take some effective actions by the company. ClickNWear.com will include some strategies in order to prevent from e-commerce threats. Protected e-commerce platform- Company will put e-commerce site on the platform that use secured oriented program language. The administration panel will be focused on the internal network and public facing servers. Set up system warnings for doubtful actions- Team will set an alert notice for several and doubtful operation coming from same IP address. This system alert will be helpful in multiple orders placed by same order by using various credit cards and phone numbers and this is a suspicious activity (Tassabehji, 2003). Providing safety training to employees- Employees in the company need to know how to protect the important data of the employees. Employees also need to be educated on the laws and policies that impact customer data and be trained on the actions required to keep the data safe. Marketing and advertising strategy Demographic ClickNWear.com will target the customers who have keen interest in fashion and clothing products and who are interested in online shopping. For this, male and female within the age of 18 to 30, full-time employees married or bachelor and customers with internet access will be targeted. Marketing method ClickNWear.com will use various marketing methods in order to attract the customers. it will include effective pricing, and proper delivery system to deliver the products as far as possible. Following marketing strategies will be used: Internet advertising, Direct marketing Strategic partnership Affiliation program, and Discount and coupon initiatives Social media Various social media channels will be used to promote the clothing website among the customers. There are some popular media tools i.e. FaceBook, Twitter, LinkedIn that will be effective way to make the customers aware. Showing advertisements related to the website on these websites will be helpful to attract the customers as they spend most of the time on social media platforms (Voola, Casimir, Carlson and Agnihotri, 2012). Local and Multichannel marketing The objective of ClickNWear.com is to provide quality and affordable clothing products to the customers. The marketing strategy will try to create awareness regarding the product offerings, grow the customer base and work in order to build referrals and loyalty. For this manner, various channels will be used. Web-based marketing will be used for the next year in order to generate awareness of the company and product information. The reason is that internet-based advertising is increasing these days as it is cost effective. Along with this, outdoor advertising will also be used for providing general awareness to the public at large and direct people to the website of the company (Stokes, 2011). Ethics While doing online business, there is need to adopt some ethical practices. Some of the ethical factors that will be adopted in the online business are described below: Core values- Code of ethics and guiding principles of the business will be adopted to provide quality services to the people. Security- business needs to secure the private data of the customers such as address, account number and debit and credit card information. Ethical web content- Business will avoid publishing misleading statements as wrong statements can give wrong ideas to the customers related to products (Burnwa, Kumar Das, 2013). Conclusion Based on the above discussion, the website will be designed to identify the needs of the customers for the clothing and fashion products accordingly and achieve profit in first years. While adopting the e-commerce, business needs to adopt right policies and procedures to measure and ensure the security and safety of business and privacy of consumer as well. . In conclusion, it can be said that E-commerce is the important factor for the success of the organization and by focusing on the factors that impact the decision making process of consumers, business would be able to attract more and more customers. References Baig, M. K., Raza, H., Farooq, U., (2011), E-Commerce Adoption: A Comparative Study of Sweden and Pakistan, Linkping Burnwa, A. P., Kumar, A., Das, S. K., (2013), Ethics of E-Commerce in Information and Communications Technologies: International Journal of Advanced Computer Research, 3(1) Drummond, G., Ensor, J. Ashford, R., (2012), Strategic Marketing: Planning and Control, (4th) London: Palgrave Macmillan Feigenbaum, J., Parkes, D. C., Pennock, D. M., (2009), Computational challenges in e-commerce. Communications of the ACM, 52(1), 70-74 Ho, L.H., Lu, M.H., Lee, C.P. and Peng, T.F., (2011), Exploration of Search Engine Optimization Technology Applied in, Internet Marketing: Advances in Information Sciences and Service Sciences, 3(7) Molenaar, C., (2012), E-marketing: applications of information in technology and the internet within marketing, Abingdon: Routledge Onwutalobi, A. C., (2016), Building an effective strategic E-commerce development plan for a startup company entering the Nigerian market, accessed on 26th February 2018 from https://www.theseus.fi/bitstream/handle/10024/112134/Onwutalobi_Anthony-Claret.pdf?sequence=1 Oy, M. W., (2012), BUSINESS PLAN FOR A FASHION BRAND, accessed on 26th February 2018 https://images.template.net/wp-content/uploads/2015/08/Fashion-Brand-Marketing-Business-Plan-Template.pdf Schnaars, S., (2010), Marketing strategy: a customer-driven approach, (5th) Huntington, New York: Free Press Sen, R., Bandyopadhyay,S., Hess, J. D. and Jaisingh, J., (2008), Pricing paid placements on search engine: Journal of Electronic Commerce Research, 9(1), pp. 33-50 Stokes, R., (2011), E-marketing: the essential guide to digital marketing, (4th), CapeTown: Quirk Education Strauss, J. Frost, R., (2014), E-marketing, (7th), Harlow: Pearson Tassabehji, R., (2003), Applying E-commerce in Business, Sage Publications Limited Vatrapu, S. R., (2014), Design and Implementation of E-Commerce Site for Online Shopping, accessed on 26th February 2018 https://opus.govst.edu/cgi/viewcontent.cgi?article=1079context=capstones Voola, R., Casimir, G., Carlson, J. and Agnihotri, M. A., (2012), the effects of market orientation, technological opportunism, and e-business adoption on performance: A moderated mediation analysis: Australasian Marketing Journal, 20(2): 136-146 Xiaoming, M., (2010), Study on Combining of E-commerce and E-marketing: Journal of Software, 5(5): 546-553

Salmon Essays (1909 words) - Salmon, Oncorhynchus, Thamnophis

Salmon What species would travel over 2000 miles just to have young and then die? It has been said that anyone who has not seen a wild salmon has not seen what a fish should be. Salmon was the common name applied to fish characterized by an elongated body covered with small, rounded scales and a fleshy fin between the dorsal fin and tail. In this paper I will be discussing history of studying salmon, the life cycle, spawning and mating behaviors; which has much to do with the total reproduction of salmon. Salmon were studied earlier than some may think. Experiments were done by men that date back to the mid-1600s. These experiments involved catching salmon in fresh water, tagging them, and then catching them again when they return to the same place, around six months later. These experiments were doubtful and it was not until the beginning of the 1900's that proof was available that the salmon returned home. (Shearer) Although usually drab in color before the breeding season, which varies with the species, members of the salmon family develop bright hues at spawning time. The male, during this mating season, usually develops a hooked snout and a humped back. In many diverse taxa, males of the same species often exhibit multiple mating strategies. One well-documented alternative male reproductive pattern is 'female mimicry,' whereby males assume a female-like morphology or mimic female behavior patterns. In some species males mimic both female morphology and behavior. We report here female mimicry in a reptile, the red-sided garter snake (Thamnophis sirtalis parietalis). This form of mimicry is unique in that it is expressed as a physiological feminization. Courting male red-sided garter snakes detect a female-specific pheromone and normally avoid courting other males. However, a small proportion of males release a pheromone that attracts other males, as though they were females. In the field, mati ng aggregations of 5-17 males were observed formed around these individual attractive males, which we have termed 'she-males.' In competitive mating trials, she-males mated with females significantly more often than did normal males, demonstrating not only reproductive competence but also a possible selective advantage to males with this female-like pheromone. In the competitive mating trials, the she-males were successful in 29 out of 42 trials. The normal males won out in only 13! The authors ask the question: Why aren't all males she-males given such an advantage? (Mason, Robert T., and Crews, David; Female Mimicry in Garter Snakes, Nature, 316:59, 1985.) Comment. Among the fishes, bluegills and salmon (and probably many others) have female-appearing males competing with normal males. Abstract: The influence of sperm competition and individual mating behaviour in an externally fertilizing species of fish, the Atlantic salmon (Salmo salar), is estimated from video observations of multiple-male spawnings and subsequent paternity analyses. One male dominated the paternity during polygamous spawnings, fathering more than 80% of the progeny in a single nest. Behavioural analyses of the spawnings showed that the first-mating male had sperm precedence in 6 out of 10 cases. In three of the other spawnings, sperm limitation likely influenced individual success, as the first-mating male had participated in a large number of spawnings. In the final, nearly simultaneous spawning, male size was more important than the 0.6-s difference in spawning times. Thus, male fertilization success can be influenced by a variety of factors, including sperm precedence, male size, and spawning history. Back to Table of Contents Before mating, one parent excavates a nest for the eggs; after the eggs are deposited and fertilized, the female stirs up the stream bottom so that earth and stones cover the eggs and protect them. The eggs hatch in two weeks to six months, depending on the species and the water temperature. During the migrations and nest-building activity that precede mating, neither the females nor the males consume food. In the life cycle of the pacific salmon, nature recycles the parents to feed the babies. Mature salmon leave the Pacific Ocean as saltwater fish, never again to eat as they battle their way up the Columbia River to spawn in the home stream where they were born. Those born in the upper reaches of the Columbia River's tributary stream, the Snake River, travel more than

communication in virtual teams Essay Example

communication in virtual teams Essay Example communication in virtual teams Essay communication in virtual teams Essay communication in virtual teams BY Anna160283 Communication and leadership in Virtual Teams Communication is fundamental for personal and organizational socialization. Generally, communication is the process of transferring information, meaning, and understanding between two or more parties, and there is a huge literature on how this process can be made more efficient and effective. Communication plays the central role in the virtual team success. Communication process for face-to-face interaction is different from virtual communication. Virtual teams typically use computer-mediated asynchronous communication. Computer-mediated synchronous communication typically allows for multiple threads or concurrent themes of conversation to occur from multiple contributors all at the same time, instead of being restricted to turn-taking (with communication blocking) as is common with synchronous face-to-face communication. (Berry, 2006). Virtual team members can express their ideas without any interruption from others. Computer- mediated communication has fewer social, political, or power context cues as found in face-to-face communication. Another specific characteristic for virtual communication is absence of verbal cues such as intonation, facial expression, estures, and contextual cues that enable listeners to read (or misread) the speakers intent and this can aid (or hinder) understanding. (Sproull Kiesler, 1991; Vroman Kovachich, 2002). Also researchers point out that in virtual communication informal or unintentional information is less likely to be shared between team members. This can result with work interactions being more task focused than on face-to-face teams (Hiltz, Johnson, Turoff, 1986; Maynard, 2006). Computer-mediated asynchronous communication is largely unrestricted by location or time zone (Harasim, 1990). This means that virtual communication provides a constant opportunity to discuss problems, share perspectives, get feedback, and answer questions that arise among team members without waiting for scheduled meetings. Hinds Weisband, 2003). In another hand, the absence of physical presence is considered to be the major drawback of virtual teams (Cohen Gibson, 2003). Some virtual team members may be less productive or satisfied because they feel isolated and detached from both the work and the other team members. Create social relationships in virtual teams is very difficult and takes a lot of time and effort but ack of social interactions may lead to superior task outcomes. Although virtual team members may miss the normal face-to-face int eractions of the workplace or classroom, they also typically acknowledge that these more traditional social interactions are not necessary to complete their assignments. (Berry, 2006). The success of failure of virtual team is depends on proper communication and leadership. In the articles on communication process various features of competent communication practices have been presented, ranging from information seeking and networking skills to negotiating ability. Motivating team members and offering support are vital skills when leading a virtual team. The team members of virtual guidelines for their proper use is critical for the virtual team in order to get daily computer-mediated communication to function effectively as well as set clear goals for the future (Sivunen Anu). Other authors suggest that leaders directly manipulated technology, task, and people structures. Leaders must learn to recognize the triggers, shift their focus to improving team interaction, and effectively take action, so that team productivity can be maximized. (Thomas Dominic). Christine Grosse add that the managers use a number of communication strategies to help them get their message across successfully with virtual teams: communicate continuously; use active listening; keep communication simple and clear; use different technologies to advantage; build relationships and trust (Christine Grosse). Authors of the article Global virtual teams refer that team leaders should be mindful of cultural differences, communication, and language barriers, and discrepancies in technological proficiency among team participants and how these make a difference in team effectiveness (Dube Line). Other researchers identify six leadership practices of effective leaders of virtual teams: 1) establish and maintain trust through the use of communication technology; 2) ensure that distributed diversity is understood and appreciated; 3) manage virtual work-life cycle (meetings); 4) monitor team progress using technology; 5) enhance visibility of virtual members within the team and outside in the organization; and 6) enable individual members of the virtual team to benefit from the team. All these practices will help leaders of virtual teams to build a strong and effective virtual team (Malhotra Arvind).

Mark Twain's use of Irony The Nortorius Jumping Frog Essay

Mark Twain's use of Irony The Nortorius Jumping Frog - Essay Example He was a keen observer of human beings and did not like much of what he saw. He believed that people were often very foolish or cruel and the literature he wrote in response to this plainly brings people to task for being this way. However, to simply state this proposition is not an effective means of communicating it. It becomes a much more powerful idea when Swift uses rhetorical devices like satire and irony. We believe the story until the end. We become invested in the story of the gambling on frogs. Only at the end do we realize it is a joke. This is one of the first indications that we are dealing with a satire or parody. In a satire, a narrator appears to be endorsing something he is actually mocking. This is done by using irony. Irony can be a very effective rhetorical method, pouring contempt on an idea or principle much more harshly than a straightforward attack. Irony sneaks up behind you and ambushes you. It is a good way to rhetorically attack problems and situations that are right in front of you and that many people might want to defend. With irony you can attack but others will not realize you are attacking until it is to late (Horn 76). This is what Twain has done in The Notorious Frog. For ma ny who picked it up, it would take some time to realize it was all a joke. When they did realize it was a joke, they would be shocked and begin to really think about what Twain meant. This is an especially militant form of irony—something Twain truly excelled at. People will always take advantage of one another. Gullibility is omnipresent. A lesser writer might have been tempted at the end of the story to reveal the whole thing to be a joke. But Twain is a rhetorical master. He realizes that consistency is everything in rhetoric: if you shift out of the voice you appear disjunctive and lose the full effect. That is what makes the final paragraph of the story so powerful: even at the end, Twain and his narrator claim he is

Marketing on Women Essay Example | Topics and Well Written Essays - 500 words

Marketing on Women - Essay Example Today, women are well educated, travel, and live alone in new cities, and they form a mobile workforce. Women are active in almost all sectors, such as engineering, manufacturing, construction, hospitality, healthcare, entertainment and TV, and many other sectors. Thus, the earning power of women has increased, and they do not have to depend on their husbands, fathers, brothers, or partners to buy products2. Statistics: In USA, high net worth women make up 39 percent of the top earners while 2.5 million women have assets of $ 4.2 trillion. About 43 percent of women in USA have assets of more than $ 500,000. Estimates until 2020 indicate that women will control and manage about two thirds of the national wealth and control about $ 40 trillion. Generally, women make 95 percent of the decisions to buy a large number of products, while in groceries; they make 99 percent of the decisions. Estimates indicate that women are the decision makers for 85 percent of all consumer goods, 91% of new homes, 92 percent for vacations, 65 percent for new cars and 93 percent for pharmaceuticals, beauty products and personal hygiene items. Women also participate in online buying and 22 percent shop online almost daily, and they post reviews about their purchase, post messages in social media and write to marketing firms about their pleasure or displeasure3. Loyalty: Studies indicate that womens loyalty is less for some types of products such as consumer goods, groceries and toiletries. They look at a number of factors such as product quality and price and they would be willing to try new products that are recommended by friends or that cost less, but the products must meet the expected quality requirement. Celebrity endorsements have limited appeal, unless women like the products. Women also tend to be more loyal to the service provider such as the waiter,

The Family in the UK today is in crisis Essay Example | Topics and Well Written Essays - 1000 words

The Family in the UK today is in crisis - Essay Example absence of fathers in the lives of their children.2 Aside from the after effect of the feminist movement on traditional family lifestyle, Burgess (1926) states that industrialization and modernization also creates a signifincant impact over the continuously changing functions on nuclear family in our society.3 With regards to the increasing rate of divorce in UK, the essence of a child personally knowing and growing up with his/ her biological parents is highly affected. As a result, a lot of social consequences are becoming significant in the lives of the local citizens. In order to determine whether the family in UK today is in crisis, the researcher will examine the trend related to divorce rate, crime rate, employment rate, early abortion rate and the decline in the UK population as well as its corresponding consequences in our society. One of the main causes of crime is due to poor parenting which is often associated with broken family.4 Many times, children who grew up with a broken family either causes an aggressive behavior or inferiority complex among the children.5 Eventually, these young individuals may end up searching for other alternative ways such as joining a gangster or end up using drugs and alcohol in order to divert their attention from their family issues.6 In line with this matter, Slapper (1997a, 1997b) suggest that parents who practice poor parenting should be controlled by imposing them a penalty.7 Social and economic resources of each family could affect the parents’ capacity to regulate their children’s behaviour.8 In a traditional nuclear family structure, in case the father could not provide sufficient monetary income for the needs of the family, the wife has no choice but to go out of the house to work. Based on the report that was released by the Office for National Statistics in 2006, divorce rate in England and Wales fell by 7% as compared to 2005.9 Eventhough divorce rate in UK dropped from 13.1 to 12.2 persons

Ethical Issues with HIV Positive Clients

Ethical Issues with HIV Positive Clients Introduction HIV and infectious diseases is a sensitive issue that has prompted the introduction of additional laws to protect the psychological and emotional needs of the clients. Ethical values basically guide ethical behavior and conduct. Various moral concerns have been identified since the emergence of HIV. Ethical Principles Basic principles that guide medical behavior include respect for persons, justice and beneficence (Angel, 1998). Fundamentally, these are achieved through keeping promises, upholding respect and maintaining confidentiality (Wolf, 2001).Other ethical principles include utilitarian perspective and the ethic of caring (Wolf, 2001). Ethical Issues Confidentiality. Generally, all medical information and records are expected to be kept confidential. Gostin et al (1997) shows that the sensitive nature of information related to HIV and other infections have prompted creation of additional laws to protect the affected clients. There are exceptions however that allow the healthcare personnel to report cases to healthcare authorities (Gostin et al, 1997); the need to disclose the status to the persons at risk (Gostin Webber, 1998); the case relating to infected healthcare personnel that rested in the formation of a panel of experts that restrict the activities of the infected workers or inform the patients of their status (Kass, et al, 1996; Lurie Wolfe, 1999; Singer et al, 2006; Varmus Satcher, 1999); prenatal testing that has introduced routine testing to all expectant mothers (Connor et al, 2004, Levine 1998 ; Sargent, 2000) End of life issues. Ferriman (2001) ascertains that this existed during the initial times of the emergence of HIV when it had the capacity to develop in to a terminal disease in a short period of time. Availability of effective ARVs has changed the situation (Lurie Wolfe, 1999). However, it still affects populations with limited resources. Palliative care is essential. Vaccine Research. Wolf and Berkey (2000) indicate that the minority are employed in trials. Wolf (2001) notes that the populations have false hopes about the possibility of being cured. Vaccines have adverse impacts on the immunity of the participants. Participants may be denied travel rights due to the health implications of the vaccine. There eligibility of taking up certain jobs is affected. Gostin and Webber (1998 show that at times the participants are labeled very vulnerable to infection. This has far reaching implications n their behavior. Confidentiality is often breeched by the researchers. Research ethics. Feriman (2001) points out that the participants are not given vital information prior to research. In other instances, their consent is not sought. Healthcare providers contribute to the misconceptions (Gostin, 2000). Patients are not informed about the implications of the research. Loyalty by patients makes them to avoid informing themselves of the necessary procedures. Patients at times provide information in return for better services from the healthcare in future. Healthcare providers undertaking research place greater emphasis on financial benefits rather than the interests of the patients. Summary It is clear that the ethical principles of respect for people, justice and beneficence provide essential guidance in health care. In addition, the utilitarian perspective and the ethic of caring also provide vital guidance to medical behavior. Notably, these enable the clinicians to interact with HIV positive patients and those with infectious diseases in a sustainable manner. Ethical concerns such as confidentiality, end of life, informed consent, vaccine research, research design and conflict of interest characterize the interaction between patients with infectious illnesses such as HIV and clinicians. Recommendations Patients need to be informed of their legal rights prior to testing. Pretest procedures and counseling need to be upheld. With regard to HIV vaccine research, it is important that the trials be carried out on a population that is globally representative. Finally, it would be important for the researchers carrying out medical research about infectious diseases to be guided by fundamental clinical ethics References Introduction The sensitivity that is associated with HIV positive clients, infectious diseases and relative information requires the clinicians to uphold a high degree of morality when interacting with the patients at different levels. Since the emergence of the epidemic, various ethical concerns have been identified in different instances. In order to ensure that the wellbeing of the patients and healthcare providers is protected, measures have been undertaken to address the concerns accordingly. Indeed, it is worth acknowledging that the psychological wellbeing of the HIV positive patients plays a critical role in their holistic wellbeing. Physical wellbeing can be achieved if the patients are handled with the greatest level of care. It is against this background that this paper explores the ethical issues concerning HIV positive clients and other infectious diseases controlled by the health department guidelines. In order to enhance a harmonic consideration, the paper starts by underscoring the basic ethical principles underpinning healthcare and relative research. Then, it exhaustively reviews several ethical concerns and comes up with recommendations that would effectively address the ethical issues. Ethical Principles Clinical work and related research is governed by various ethical and moral principles that guide professional behavior and conduct. When dealing with persons that are HIV positive or those with other infectious diseases, it is imperative to observe these principles as they make the patients feel appreciated and cared for. Of great importance is the moral worth that these values enhance. In particular, Angell (1998) indicates that respect for people, justice and beneficence are fundamental values that govern any form of clinical interaction. The value of respect for persons demands that the decisions and autonomy of other individuals be upheld. In addition, this principle postulates that persons that lack autonomy and those that are unable to make independent decisions be protected. Justice requires that all persons irrespective of their status be treated in a fair manner. The ideal state of justice is characterized by equal distribution of the burdens and benefits within the society. Finally, beneficence imposes upon the clinicians a responsibility to act in the interests of the patients. In order to achieve this Wolf (2000) asserts that the ability to keep promises, uphold respect and maintain a high degree of confidentiality is essential. Other ethical principles that can be used to guide the conduct of clinicians in this field include the utilitarian perspective and the ethic of caring (Wolf, 2001). The former places emphasis on the consequences of the activities and postulates that clinical behavior can only be morally acceptable if its consequences are desirable and enhance the greatest good for the majority of the population. The latter on the other hand judges the activities based on the effect that they have on relationships. However, Wolf (2000) indicates that some of these principles conflict and therefore can not be applied jointly. In addition, it is notable that some principles can not be applied in some situations. The clinicians should therefore weigh the relevance of a principle to a situation before applying it. This is important to avoid conflicts that are likely to stem from application of multiple principles. Of great importance however is to ensure that the greatest degree of good for the greatest m ajority is always upheld. Ethical Issues Over time, various ethical concerns have arisen from the interaction between HIV positive patients and clinicians. Confidentiality is one such issue that has been considered to be very important in this regard. Generally, the law provides that all medical information be treated with a high degree of confidentiality. However, Gostin et al (1997) shows that the sensitive nature of information related to HIV and other infectious diseases has prompted various states to adopt relevant laws that offer additional protection to the same. These laws prevent disclosure of information related to HIV without prior authorization. However, as indicated earlier, there are different contexts that might require that such information be disclosed without the knowledge and/ or authorization of the patients. Basically, such steps are considered ethical as they seek to enhance the greatest good for the greatest percentage of a population. To begin with, the law allows the healthcare personnel to report HIV infections to relevant public heath authorities. Gostin (2000) contends that the advantages of this reporting basically outweigh the risk discrimination of the infected individual. Usually, the name of the individual is not provided during reporting. However, epidemiological studies show that in order for intervention measures to yield optimal results, there is need to encourage provision of name based information during reporting. Nonetheless, it has been argued that this has the capacity to increase the risk of discrimination and therefore should be avoided. This position is also held by the Centers of Disease Control and Prevention that ensure that testing of HIV is made anonymous. Another scenario that breeches confidentiality but is not punishable by law is when the healthcare providers disclose the status of a patient to persons that may be at risk of infection. In this regard, Gostin and Webber (1998) ascertain that the right of a patient to be accorded confidentiality is often in conflict with the right of the partner to be notified accordingly. Despite the fact that confidentiality is instrumental in avoiding discrimination, it needs to be appreciated that the implications of failing to inform a non suspecting partner can be far reaching. In order to avoid conflicts, the patients are usually advised during counseling to reveal their status to their sex partners. Another exception with regard to confidentiality of information that is HIV related concerns the healthcare workers that are infected with the disease. This particularly affects the workers who perform exposure prone procedures. In this respect, Singer et al (2006) cites the US law that demands that the status of these workers be reviewed by the expert panel. This then makes a decision regarding whether to prevent the infected workers from performing such procedures or to inform the patients about their infection. The equivalency policy that demands that the healthcare workers disclose their status has been increasingly adopted by various states. From an ethical perspective, disclosure of HIV status by the health workers and enforcement of some form of restrictions is in line with the best interests of the patients. However, various studies of whom Lurie and Wolfe (1999) are represented argue that this contravenes the privacy of health workers and enhances discrimination especially when the patients are informed. However, it should be appreciated that the benefit of the uninfected patient outweighs the risk of discrimination of a heath worker by the same. To address these concerns, a more viable approach would be for the council of experts to place restrictions but avoid informing the patient, unless under special conditions. Another ethical issue regarding HIV positive patients and those with infectious diseases is informed consent before testing. Basically, various clinical tests that involve testing of the blood samples of the patients do not require consent. However, the realization that testing for HIV had various negative implications led to the need for informed consent. The specific psychosocial risks that are presented by HIV testing include restriction of lack of access to insurance, healthcare or housing, possibility of rejection by family, friends and/ or close relatives and discrimination during employment. Thus special procedures that seek the consent of the patient such as pretest counseling and need for specific informed consent from the patient are a prerequisite. These measures ensure that the patient is psychologically and emotionally prepared to deal with the implications of the results. Essentially, the information that needs to be availed to the patient prior to testing include the benefits and risks of testing, risky behaviors, measures undertaken to prevent transmission, the nature of the test and confidentiality of the test. These are always coupled with an informed consent from the patient. In their review, Varmus and Satcher (1999) indicate that most states require that the patient provide a written consent. However this provision has various exceptions. In some instances, prisoners are persons that are accused of sexual crimes are often tested without consent. In addition, some states have made the testing mandatory for new born babies. In his study, Kass et al (1996) indicates that this also reveals the status of the mother. Notably, prenatal testing is also undertaken without consent from the mother. Fundamentally, early detection is instrumental in preventing mother to child transmission. Initially, prenatal testing was undertaken after a pretest counseling and informed consent. However, changes were proposed and currently, all pregnant mothers undergo a routine prenatal HIV testing. However, the revised edition of this law by the US Public Health Service presented a need for informed consent, although it is not clarify whether this needs to be verbal or written. Connor et al (2004) ascertains that the proposals that seek to make HIV testing mandatory for pregnant mothers are compounded by different complexities. To begin with, the provision does not ascertain whether it would be accepted by all the mothers or not. In this regard, it should be appreciated that some mothers may not be willing to undergo the test. It was posited that once this provision is made a routine requirement, it would become difficult for the pregnant mothers to determine whether they have a right to decline the test or not. Notably, this undermines the principles of autonomy as this critical decision would be beyond the ability of the affected mothers. Further, Sargent (2000) indicates that the care provides are likely to forget that HIV testing has various psychological implications that are likely to compromise the wellbeing of the mothers. In this respect it is recommended that precautionary protective measures be undertaken prior to testing. Further, foregoing the pretest procedures has the capacity to undermine preventive efforts. Connor et al (2004) indicates that in this regard, the mothers would not be informed about these important measures and they would fail to take necessary measures to prevent themselves from contracting new infections. Generally, it is agued that the proposed routine testing may compromise the adherence to vital pretest procedures. The possible spill over effects to the rest of the population can adversely affect the wellbeing of the general population. Further, Levine (1998) points out that pregnant mothers who are HIV positive are usually expected to make various choices regarding their health and pregnancy. In this regard, these women should not be forced to either undergo sterilization or abortion. In addition, the pregnant mothers should be counseled accordingly in order to enable them make viable decisions to either continue carrying the pregnancy or terminate it. Another ethical issue regarding HIV positive patients includes end of life issues. In this regard, Ferriman (2001) appreciates that before the development of antiretroviral therapy, HIV usually progressed very quickly to a terminal disease. However, this concern has in the recent past been less prominent due to the availability of antiretroviral therapy. However, it should be acknowledged that some segments of the global population lack vital resources to cater for these concerns. In such incidences, palliative care that seeks to reduce suffering is essential. In instances where resources are not available, care is fundamentally limited to psychological support that basically helps the patients plan for issues such as child custody and burial. Nevertheless, Lurie and Wolfe (1999) indicate that this scenario is probably changing as measures are being undertaken to increase the provision of anti retroviral drugs to the affected population. Practical measures in this respect include pre ssuring the relevant pharmaceutical companies to provide the drugs at affordable prices, providing resources for purchase of the drugs and allowing production of generic drugs. Further, it is argued that the HIV vaccine research has also been fraught with numerous ethical complications. To begin with, Wolf and Berkeley (2000) indicate that the minority of the population has increasingly been employed in research. In this respect, it is posited that population samples for trials are often picked from developing countries. Furthermore, Wolf (2001) notes that the population involved in research often has positive hope because of the belief that it is actually a cure. As such, participants tend to involve themselves in risky behaviors. This implies that the nature and function of the trial is not often communicated to them in an effective manner. In addition, it shows that the researchers place more emphasis on the results of the research rather than the protection of the participants. In this regard, it would be imperative for the researchers to protect their participants too. This will not only enable them to get high quality research but also save the lives of the vulnerable population. The HIV vaccine trials have also been identified to pose various risks to the participants. In this regard, it is indicated that the participants are often refrained from participating in future researches. In addition, the implications of the trials to the immunity of the participants are still unknown. Further, Levine (1998) asserts that the participants may be frustrated in the long run due to the fact that the vaccine may not be effective. Also, it is argued that the participants often react differently to specific antibody tests that characterize the trial. As a result, they may be prevented from traveling to other countries. In addition, these effects are likely to undermine their eligibility for some government jobs such as the military. This may happen irrespective of the fact that their seroconversion may not be a representation of an infection. Furthermore, the participants are likely to face some form of stigmatization as a result of disclosure to friends and relatives. In their review, Gostin and Webber (1998) ascertain that certain phases of the trial often identify some of the participants to have a high risk of contracting the infection. This has various implications and may pose difficulties to the particular person. Finally, consistent research indicates that confidentiality of the status of the participants has increasingly been breached in the past. Recent surveys affirm that this often happens, irrespective of the fact that the researchers are charged with the responsibility of keeping the status of the participants confidential. Further, ethical issues have increasingly been raised with regard to conducting research about infectious diseases and HIV. To begin with Ferriman (2001) indicates that the participants need to be informed prior to the research and their consent sought. Often, the expectations of the participants tend to undermine the quality of the research. In this regard it is worth acknowledging that most of the participants consent to participate in research, not because of the need to help the researcher to obtain vital results but of the expectations to attain personal benefits. The widespread misconceptions about the importance of the research often make some patients to misinterpret the information availed to them. In the long run, the quality of the research is greatly undermined. Health care providers have been cited by Gostin (2000) to contribute significantly to these misconceptions. In this regard, it is noteworthy that the health personnel undertaking a certain research often have an upper hand with regard to the knowledge about the research. In some cases, they fail to inform the patients about the importance of the research. In other instances, they provide wrong advice to the participants and since they have the authority over the patients, the participating patients are inclined to follow their misguided advice. Further, Kass (19996) argues that some patients participate in researches because of the need to please the healthcare staff. In such instances, the participants believe that they would get quality healthcare in return. Moreover, emergent research indicates that the trust that the patients have in the medical institutions often makes them participate in the researches without reviewing the relevant conditions. In such cases, the healthcare providers undertaking the research over estimate the benefits of the same and fail to inform the participants of relevant procedures. Conflict of interests in the area of research and especially that pertaining to infectious diseases also raise various ethical considerations. In this respect, Angell (1998) indicates that these are attributable to the benefits that healthcare researchers get from positive results of their research. In particular, they usually get grants, prestige and promotions fro their research and other published work. As a result, they always aim at recruiting and retaining particular participants in their researches. In some instances, this interest conflicts with the basic interests of the participants. However, the conflicts that are financially oriented often influence the quality of the researches as the decisions made are not objective. In addition, financial conflicts some cases make the researchers to halt the research irrespective of the fact that it is likely to benefit very many individuals. Summary To sum up, it is clear that the ethical principles of respect for people, justice and beneficence provide essential guidance in health care. In addition, the utilitarian perspective and the ethic of caring also provide vital guidance to medical behavior. Notably, these enable the clinicians to interact with HIV positive patients and those with infectious diseases in a sustainable manner. Ethical concerns such as confidentiality, end of life, informed consent, vaccine research, research design and conflict of interest characterize the interaction between patients with infectious illnesses such as HIV and clinicians Recommendations From the analysis, it is certain that ethical issues pertaining to infectious diseases like HIV and Aids are wide and varied. In order to uphold the relevant ethical principles that govern the interaction of patients and clinicians in this regard, it is imperative to put in to consideration various factors. These would ensure that the overall wellbeing of the patients and the clinicians is achieved. To begin with, it is important for the psychologists and other clinicians to inform the patients of their legal rights before assuming any form of treatment or tests. Knowledge about their rights would enable the patients to make objective decisions regarding their status. Particular areas of concern in his regard would be to inform the patients about various exceptions to confidentiality. This would ensure that the patients make informed decisions and in a timely manner. Wolf (2000) proposes that before informing the persons at risk about the status of the patient, psychologists need to inform the patients about their intentions. This would be instrumental in avoiding conflicts at a family level. Furthermore, the importance of pretest procedures and especially counseling should not be understated. Basically, these seek to psychologically prepare the patients to deal with the implications of testing with ease. In particular, the importance of positive living needs to be emphasized. This procedures needs to be extended to prenatal testing. Pregnant mothers have a right to make their decisions and should be allowed to do so through counseling. Much as it is important to protect the life of the unborn, it is worth noting that routine testing that deprives the mother of relevant pretest counseling. With regard to HIV vaccine research, it is important that the trials be carried out on a population that is globally representative. The participants should be well informed about the implications of the trials and their consent sought before the onset of the same. Relevant information should be all inclusive and should entail the emotional, psychological, social and legal implications of the trials. Most importantly, the researchers need to uphold a high level of confidentiality about the status of the patients. Finally, it would be important for the researchers carrying out medical research about infectious diseases to be guided by fundamental clinical ethics. Of great reference in this respect would be their ability to put the interests of the patients before their own. In this regard, they need to inform the participants about the procedures of the research and ensure that they get their consent before beginning the research. In addition, they need to uphold a high level of objectivity when undertaking the research.

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1. Guided bone regeneration (GBR) The concept of GBR was described first in 1959 when cell-occlusive membranes were employed for spinal fusions 105.The terms ‘‘guided bone regeneration’’ and ‘‘guided tissue regeneration’’ (GTR) often are used synonymously and rather inappropriately. GTR deals with the regeneration of the supporting periodontal apparatus, including cementum, periodontal ligament, and alveolar bone, whereas GBR refers to the promotion of bone formation alone. GBR and GTR are based on the same principles that use barrier membranes for space maintenance over a defect, promoting the ingrowth of osteogenic cells and preventing migration of undesired cells from the overlying soft tissues into the wound. Protection of a blood clot in the defect and exclusion of gingival connective tissue and provision of a secluded space into which osteogenic cell from the bone can migrate are essential for a successful outcome. The sequence of bone healing is not only affe cted by invasion of non-osteogenic tissue, but more so by the defect size and morphology. A predictable intraoral GBR approach was developed in the late 1980s and early 1990s; 108-110 (bone augmentation techniques 2007) The survival rates of implants placed in augmented sites with GBR are reported in many publications, survival rates range from 91.7 to 100%. However, there are few data about the success rate of dental implants placed in those areas, according to universally established criteria. This may represent a limit in evaluating the reliability of the GBR technique, because a high implant survival rate may not correspond to a high GBR success rate bearing in mind that an implant can remain stable and osseointegrated even if the total amount of regenerated tissue ... ...nd limitations must also be being considered. Some authors have reported partial relapse of the gained bone. More studies are needed to assess the implant survival in the bone gained by DO versus other augmentation methods, including new bone substitutes and augmentation factors. (Alveolar ridge augmentation for implant fixation: status review zakhary 2012). Determination of what technique should be used, is largely surgeon preference and on the extent of the defect and specific procedures to be performed for the implant reconstruction. It is most appropriate to use an evidenced-based approach when a treatment plan is being developed for bone augmentation cases. (Bone augmentation techniques. 2007)(Clinical outcomes of vertical bone augmentation to enable dental implant placement: a systematic review.2008) (Bone Grafting the Mandible Patrick J. Louis, DDS, MD 2011)