Applications Of Information In Technology - Myassignmenthelp.Com

Question: Discuss about the Applications Of Information In Technology. Answer: Introduction This report is about a creating a new e-commerce business which will be located in the Kingdom of Saudi Arabia. The new e-commerce business will be apparel business and name of the business will be ClickNWear.com. The online company is the platform for all the types of apparel purchases. It will provide good collection of high quality apparels at the affordable prices. There are some special products in ClickNWear.com and will not be accessible in any other online store. By the advanced marketing strategy, reasonable pricing policy and excellent customer service, the business will be most successful online business in future. Key objective of the business is to be largest supplier of the quality and fashionable apparels to the customers through online shopping (Oy, 2012). Products ClickNWear.com will provide quality apparel products to the customers at comparatively low prices. The business will offer exclusive range of apparel from the famous fashion stylists. Company will focus on the current fashion styles by focusing on the buying behavior of the consumers. It is observed that women are very aware for their fashion and clothing sense so key products of the business will be casual wear, business clothing, and formal wear. Moreover, online company will also provide some fixtures like scarves, caps and sunglasses etc. the pricing arrangements of the company will be affordable and it will keep reasonable prices on the famous products. Business statement The business statement of the company is to provide extensive range of fashion apparel to the consumers of the Saudi Arab based on the quality and style. Vision The vision of the company is to produce range of clothing products for all groups of customers i.e. men, women and kids. The range of fashion clothes will comprise all kinds of clothing products that will fulfill the demands and requirements of the customers. Objectives The main objective of the business is to distinguish itself from other online fashion companies. The primary aim of the business is to ensure the satisfaction and happiness of the customers with their purchasing. So, the products in all the shapes size will be provided to women. By the online medium, company will make the purchasing easy, efficient and affordable for the customers (Schnaars, 2010). E-commerce process ClickNWear.com is an online business that will provide quality clothing products to the customers. The key objective of e-commerce business is to provide the products to the customers so that they do not need to visit to the physical stores. There are some processes that will be adopted by the company while doing the business online. The e-commerce business process of ClickNWear.com is as follows: Receive the order- Customer will visit on the website and place the order. After receiving the order, the process will include confirming order, collecting payment, and post-process order. This will be the first step in the e-commerce process (Strauss Frost, 2014). Prepare package- After confirming the order, next step will be preparing the package. This process will include checking item in the stock, collecting item from the suppliers and packaging. Delivery- This is the third step in the e-commerce business process. Delivery team will send the package for delivery by the 3rd logistic suppliers. The payment will be received either by online mode or cash on delivery (Ho et al, 2011). After sales-support- the last step is providing customer support after the delivery of package. This process will include refund order, return item and warranty process. SWOT analysis Strength- Firstly, the strength of an e-commerce business is that it has capacity to address large base of customers for the clothing products. Second, the e-commerce will be operated and remain open all the time. Weakness- The weakness associated with the e-commerce business of clothing products is the intense dependence on technicality. Any kind of fault in server may prevent the access of the customers to the site. Along with this, dependence on irresponsible courier partner may also slow down the process of delivery that result the dissatisfaction of the customers. Opportunities- There is various opportunities associated with the new e-commerce business including an approach to an international platform of consumers. E-commerce business of clothing products can have various opportunities i.e. attracting advertisers, generating high returns on brands, approach to global platform of customers, generating high profits and creating organizational advertisements (Drummond, Ensor Ashford, 2012). Threats- The key e-commerce threats for clothing e-commerce business can be susceptibility to the online fraud. Protecting the information and account of buyer from hackers, and securing online transactions are the key challenges for ClickNWear.com to manage the e-commerce business. Building website Website provides easy and convenient way to the customers to shop the products without going to the stores. In the website, everyone can see online shopping portal and accessible products on it but user have to login by his or her username and password for purchasing or ordering the products. Unregistered people can also register by navigating to the registration page. Only admin of the website will have access to change the roles. Along with this, default developer can also be an admin. Once user will register the site then his or her default role will be User (Molenaar, 2012). Website format and design Sign up screen- The Sign up screen of the website will include the registration form and after filling this, the customer can browse in order to get details of the products. On this page, there will be a registration form by which customer will register on the site to become user. There will be the catalogue of products for the customers on the website. Homepage- Home screen of the website will include the products list and catalogue. The customers can browse the list of products that the website has on the homepage. Product Screen This page in the website will include the information about the products. The information will be related to company name, model number of the products prices, features, image and color of the products. This page will be some for both visitor as well as users. About us Screen This page will include all the information related to the company, website and owner. This page will be helpful for the customers and users to get relevant information about the owner of the business and products offered by the website. Users profile screen- Once user orders any item, they need to track their order. By this page, they will be able to check the ordered products and total price. Along with this, they will also be able to get the estimated delivery date of their products. E-commerce system functionality The website will have unique functionality in order to attract the customers. Some of the functions of website are discussed below: Product navigation Navigation system is the most significant element of the online store. By this intuitive navigation system, user will be able to browse among various categories and products quickly. The categories of the products will be found on the site and those will be systematized and give users the capability to quickly navigate between product categories (Vatrapu, 2014). Shopping cart The shopping cart will be on the screen in the counter process. The products in the users shopping cart will typically be showed in the matrix style. The objective is to show the items that the user will decide to buy. It will be highly functional feature that will provide a summary of things that the customers are buying (Xiaoming, 2010). System Design The design process includes changing the functional, informational, and system requirements recognized in the origination and implementation phases into combined design terms. The design phase will be used to script the programs in the improvement stage. The database designs will be created in various ways. By using top-down approach, designer will recognize and connect key program features and interfaces, and then enlarge the design outlines (Baig, Raza Farooq, 2011). One of the most used prototyping tool is contemporary design techniques that will build mock-up designs of the items i.e. database layouts, supplication screens and system architecture. End users, database managers, developers and system supervisors will evaluate and improve the prototyped designs in the iterative procedure until they chose a suitable design. Designers will cautiously document complete designs. The full certification will be helpful in improving the ability of the programmer to grow and change the programs after they placed in production. Along with this, documentation will be helpful for the management to ensure the final programs with the original goals and specifications. The company will create initial testing, implementation, conversion, and training plans during the design phase. For designing the website of ClickNWear.com: Database will be designed which can be utilized to manage all the necessities of the users, The key organization of the website will be planned, Main outline used for the website will be planned, Suitable software and hardware Software and functionality- For the website ClickNWear.com, there is the need of basic group of functionalities which will make the website different from the other websites. So, Customer Relationship management (CRM) software will be used to develop the website. The CRM solution will include some functionalities in the website development i.e. contact management, customer opportunity management, products management and order management. There are there key reasons of using Customer Relationship management (CRM) software in the website development. CRM enhance profitability, productivity and customer services of the online business. The CRM solution will be helpful for the online business by building and maintaining strong relationship with the customers (Onwutalobi, 2016). Hardware- In order to publish the website effectively, a cloud will be needed. While opting the cloud hosting, rent for the virtual server space will be given rather purchasing physical servers. The cloud server will allow computing resources to be dedicated for the website by providing temporarily access when required. Cloud servers will be beneficial for the business in terms of flexibility and scalability, cost-effectiveness and reliability (Sen, Bandyopadhyay, Hess, Jaisingh, 2008). Security issues In order to prevent from online threats, there are two types of securities in e-commerce for both customers and owners. One is physical security including tangible protection devices and other is logical security including protection of assets. Potential threat for website There can be some potential threat for the online clothing e-commerce website. E-commerce website includes internal networks that may interface with the World Wide Web. So, there will be some threats related to network and business process. Security issues Clothing e-commerce business may face issue related to security. There can be threat to the security of the network with the denial of service attack which can overwhelm the site. The security issues can be related to theft of customer personal financial information. Viruses Computer viruses and are the biggest threat for the e-commerce website. Viruses are external sources that can damage the files on the website. Virus can completely corrupt the computer system and interrupt the processes of website. This can also imitate the customers and permit wicked encryptions into the server operating in the website (Feigenbaum, Parkes Pennock, 2009). Fraud E-commerce website can be vulnerable to fraud from various internal and external sources. This can be included credit card fraud hackers, anything being arrived in the system by rogue employees etc. Recommendations In order to prevent from the threat of e-commerce website, it is important to take some effective actions by the company. ClickNWear.com will include some strategies in order to prevent from e-commerce threats. Protected e-commerce platform- Company will put e-commerce site on the platform that use secured oriented program language. The administration panel will be focused on the internal network and public facing servers. Set up system warnings for doubtful actions- Team will set an alert notice for several and doubtful operation coming from same IP address. This system alert will be helpful in multiple orders placed by same order by using various credit cards and phone numbers and this is a suspicious activity (Tassabehji, 2003). Providing safety training to employees- Employees in the company need to know how to protect the important data of the employees. Employees also need to be educated on the laws and policies that impact customer data and be trained on the actions required to keep the data safe. Marketing and advertising strategy Demographic ClickNWear.com will target the customers who have keen interest in fashion and clothing products and who are interested in online shopping. For this, male and female within the age of 18 to 30, full-time employees married or bachelor and customers with internet access will be targeted. Marketing method ClickNWear.com will use various marketing methods in order to attract the customers. it will include effective pricing, and proper delivery system to deliver the products as far as possible. Following marketing strategies will be used: Internet advertising, Direct marketing Strategic partnership Affiliation program, and Discount and coupon initiatives Social media Various social media channels will be used to promote the clothing website among the customers. There are some popular media tools i.e. FaceBook, Twitter, LinkedIn that will be effective way to make the customers aware. Showing advertisements related to the website on these websites will be helpful to attract the customers as they spend most of the time on social media platforms (Voola, Casimir, Carlson and Agnihotri, 2012). Local and Multichannel marketing The objective of ClickNWear.com is to provide quality and affordable clothing products to the customers. The marketing strategy will try to create awareness regarding the product offerings, grow the customer base and work in order to build referrals and loyalty. For this manner, various channels will be used. Web-based marketing will be used for the next year in order to generate awareness of the company and product information. The reason is that internet-based advertising is increasing these days as it is cost effective. Along with this, outdoor advertising will also be used for providing general awareness to the public at large and direct people to the website of the company (Stokes, 2011). Ethics While doing online business, there is need to adopt some ethical practices. Some of the ethical factors that will be adopted in the online business are described below: Core values- Code of ethics and guiding principles of the business will be adopted to provide quality services to the people. Security- business needs to secure the private data of the customers such as address, account number and debit and credit card information. Ethical web content- Business will avoid publishing misleading statements as wrong statements can give wrong ideas to the customers related to products (Burnwa, Kumar Das, 2013). Conclusion Based on the above discussion, the website will be designed to identify the needs of the customers for the clothing and fashion products accordingly and achieve profit in first years. While adopting the e-commerce, business needs to adopt right policies and procedures to measure and ensure the security and safety of business and privacy of consumer as well. . In conclusion, it can be said that E-commerce is the important factor for the success of the organization and by focusing on the factors that impact the decision making process of consumers, business would be able to attract more and more customers. References Baig, M. K., Raza, H., Farooq, U., (2011), E-Commerce Adoption: A Comparative Study of Sweden and Pakistan, Linkping Burnwa, A. P., Kumar, A., Das, S. 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